We're a family-owned online store with our roots firmly planted in the renowned Diamond District of New York. Our team of accomplished artisans, each boasting years of experience and a deep understanding of precious gemstones and metals, are the heart of our operation. Their skills, sharpened by the world-famous craftsmanship tradition of the Diamond District, are truly what sets us apart. We're dedicated not only to maintaining this authenticity, but also to upholding the principles of fair trade and sustainability.

Our store offers variety of diamonds, precious and semi-precious gemstones, each chosen for their unique properties and symbolism.

We take pride in providing our artisans with wages that reflect their skills, and fostering a workspace that encourages creativity and mutual respect. This commitment to supporting local talent helps our community to thrive and allows us to ensure stringent quality control, meaning every piece we produce is of the highest standard. By producing items only when they are ordered, we are able to reduce waste and minimize our environmental footprint. This method of production also allows for greater customization and allows customers to have a more personal connection to their purchase.

With every purchase made from us, you're not just buying a piece of jewelry - you're acquiring a piece of New York's rich cultural heritage, lovingly crafted just for you. Trust in our dedication to exceptional quality, sustainability, and ethical trading. By joining us, you become part of a community that values authenticity, craftsmanship, and the uniquely personal stories that make us who we are.